Finding a Great Copywriter
If you want to use the internet to generate an income, you'll need a web site. That web site should be well written, especially if you're hoping it will bring in money. Unless you are a seasoned copywriter yourself, you will want to hire a copywriter to develope the text for your website. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as good as every other copywriter. Some copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing as someone told them that online writing would be a cinch. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Look at the copy on the copywriter's website. If it is replete with errors this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than just noting grammar mistakes. Does the text cause you to have any type of emotional response? Does it cause you to like the copywriter? Does it make you want to follow up and discover more about the copywriter? Does the web site copy make you feel like you should hire the writer right away? Does the website copy make you want to run for the hills? Does the copy make you upset? These are all important reactions and you should heed to them.
Carry out a little more research on the writer. Search for reviews for the copywriter on third-party websites and forums. It is probable that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Look closely at these reviews. It is wise to ask the compywriter to provide you references as well. You have to actually get in touch with each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly crucial if the copywriter states he go to my blog or she is an expert in a specific field. If the writing is unclear and reads like a reproduced Wikipedia article, you should move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.